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Maybelline New York Taps Peggy Gou as Global Ambassador

Electronic music DJ, and producer, Peggy Gou will feature SuperStay Matte Liquid Lipstick in her campaigns.

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By: Rachel Klemovitch

Assistant Editor

Maybelline New York has named electronic music phenomenon Peggy Gou as its newest global ambassador. 
 
Gou is a DJ, and producer who has been a trailblazing force in music for years, and achieved mainstream recognition in 2023.
 
Trisha Ayyagari, Global Brand President, Maybelline New York, said, 
 
“Maybelline New York is thrilled to welcome Peggy Gou as our newest ambassador. Peggy is the hottest DJ in the world and her songs are everyone’s summer soundtrack. Her infectious energy and her ability to connect with such a diverse audience is a true testament to her authenticity and artistry. We look forward to the power of this partnership with Peggy, to celebrate creativity and self-expression.”
 
As a Maybelline ambassador, Gou will front upcoming product and brand campaigns. The collaboration will kick off with Peggy lending her spin to Maybelline’s cult favorite SuperStay Matte Ink Liquid Lipstick range, known for its revolutionary 16-hour lasting formula.

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